What Is Botox?
Botox (onabotulinumtoxinA) is an FDA-approved injectable treatment made from a purified protein produced by Clostridium botulinum bacteria. It is the world's most popular non-surgical cosmetic procedure, with over 9 million treatments performed annually in the United States alone.
Manufactured by Allergan (now part of AbbVie), Botox was first approved by the FDA in 1989 for medical use (treating eye muscle disorders) and received cosmetic approval in 2002 for treating glabellar lines (frown lines between the eyebrows). Today it is approved for both cosmetic and therapeutic uses across dozens of countries worldwide.
Key Facts: Botox is a brand name. The active ingredient is botulinum toxin type A. Other brands using the same type of toxin include Dysport, Xeomin, Jeuveau, and Daxxify — each with slightly different formulations, onset times, and duration of results.
How Does Botox Work?
Botox works by temporarily blocking the nerve signals (specifically, the release of acetylcholine) that tell muscles to contract. When injected into a targeted muscle, it prevents the muscle from making the repetitive movements that cause wrinkles.
Here's the process step by step:
- Injection: Botox is injected into specific facial muscles using an ultra-fine needle (30-32 gauge).
- Nerve Signal Block: The botulinum toxin binds to nerve endings at the neuromuscular junction and blocks the release of acetylcholine.
- Muscle Relaxation: Without the chemical signal, the targeted muscle temporarily relaxes and stops contracting.
- Wrinkle Reduction: As the muscle relaxes, the overlying skin smooths out, reducing the appearance of dynamic wrinkles (wrinkles caused by facial expressions).
- Gradual Return: Over 3-4 months, nerve endings regenerate new connections, and muscle activity gradually returns — which is why maintenance treatments are needed.
Important Distinction: Botox treats
dynamic wrinkles (caused by muscle movement, like forehead lines and crow's feet). It does
not treat
static wrinkles (caused by volume loss and skin aging, like nasolabial folds). Static wrinkles are better treated with
dermal fillers.
Benefits of Botox
- Smooths wrinkles and fine lines — Visibly reduces forehead lines, crow's feet, frown lines (11 lines), and bunny lines
- Prevents new wrinkles from forming — By relaxing muscles, Botox can prevent dynamic wrinkles from deepening over time (preventive Botox)
- Quick and convenient — Treatments take just 10-15 minutes with no downtime; often called a "lunchtime procedure"
- Non-surgical and minimally invasive — No incisions, no anesthesia, and no recovery period required
- Treats medical conditions — FDA-approved for chronic migraines, TMJ/bruxism, hyperhidrosis (excessive sweating), overactive bladder, and more
- Subtle, natural-looking results — When administered correctly, Botox softens lines while preserving natural facial expressions
- Well-established safety record — Over 35 years of clinical use and extensive research backing its safety profile
- Customizable — Dosing can be adjusted to achieve anything from a subtle refresh to a more dramatic smoothing effect
Botox Treatment Areas & Units Needed
Botox can be used across many areas of the face and body. Below are the most common cosmetic treatment areas, with typical unit ranges. Your injector will customize the dosing based on your individual anatomy, muscle strength, and desired results.
Forehead Lines
Units: 10-30 units
Cost: $200-$400
Duration: 3-4 months
Smooths horizontal lines across the forehead caused by raising the eyebrows.
Frown Lines (Glabella / 11 Lines)
Units: 20-25 units
Cost: $250-$400
Duration: 3-4 months
Relaxes the vertical "11" lines between the eyebrows caused by frowning or concentrating.
Crow's Feet
Units: 12-24 units (per side)
Cost: $200-$400
Duration: 3-4 months
Softens the fan-shaped lines at the outer corners of the eyes that appear when smiling.
Masseter / Jawline Slimming
Units: 25-50 units (per side)
Cost: $400-$800
Duration: 4-6 months
Slims a wide or square jawline by relaxing the masseter muscles. Also treats teeth grinding (bruxism) and TMJ pain.
Lip Flip
Units: 4-6 units
Cost: $100-$200
Duration: 2-3 months
Under Eyes
Units: 2-6 units (per side)
Cost: $150-$300
Duration: 3-4 months
Treats fine lines and crepey skin under the eyes. Requires an experienced injector due to the delicate area.
Bunny Lines (Nose)
Units: 5-10 units
Cost: $100-$200
Duration: 3-4 months
Smooths the diagonal lines on the sides of the nose that appear when scrunching or laughing.
Neck Bands (Platysmal Bands)
Units: 25-50 units
Cost: $300-$600
Duration: 3-4 months
Relaxes prominent vertical bands in the neck ("Nefertiti Lift") for a smoother, more youthful neckline.
Brow Lift
Units: 4-10 units
Cost: $150-$300
Duration: 3-4 months
Strategically placed injections above the brow arch and between the brows create a subtle eyebrow lift.
Units Needed by Area: Quick Reference
| Treatment Area |
Typical Units |
Cost Range |
Results Last |
| Forehead lines | 10-30 | $200-$400 | 3-4 months |
| Frown lines (11 lines) | 20-25 | $250-$400 | 3-4 months |
| Crow's feet (both sides) | 24-48 | $400-$700 | 3-4 months |
| Masseter / jawline (both sides) | 50-100 | $800-$1,500 | 4-6 months |
| Lip flip | 4-6 | $100-$200 | 2-3 months |
| Under eyes (both sides) | 4-12 | $150-$300 | 3-4 months |
| Bunny lines | 5-10 | $100-$200 | 3-4 months |
| Neck bands | 25-50 | $300-$600 | 3-4 months |
| Brow lift | 4-10 | $150-$300 | 3-4 months |
| Chin dimpling | 4-8 | $100-$200 | 3-4 months |
| Full upper face | 54-103 | $500-$1,000 | 3-4 months |
Note: Unit ranges are general guidelines. Individual needs vary based on muscle strength, gender (men typically need more units), facial anatomy, and desired results. Always get a personalized consultation from a qualified injector.
Botox Before and After: What to Expect
Before Your Treatment
- Consultation: Your injector will assess your facial anatomy, discuss your goals, and create a treatment plan.
- Avoid blood thinners: Stop aspirin, ibuprofen, fish oil, and vitamin E 7-10 days before (with your doctor's approval) to reduce bruising risk.
- No alcohol: Avoid alcohol for 24-48 hours before treatment.
- Arrive clean-faced: Come with a clean face — no makeup, lotions, or sunscreen on the treatment area.
During Treatment
- The session takes 10-15 minutes for most areas.
- Your injector uses an ultra-fine needle (30-32 gauge) — most patients feel only a brief pinch.
- Topical numbing cream can be applied if desired, but most patients don't need it.
- No anesthesia, no sedation, no downtime required.
After Treatment: Results Timeline
| Timeframe |
What to Expect |
| Day 1 | Small red bumps at injection sites (resolve within hours). Mild swelling or tenderness possible. |
| Days 3-5 | You'll start to notice the muscles relaxing. Early results become visible. |
| Days 10-14 | Full results are visible. This is when you should judge your results and assess if a touch-up is needed. |
| Months 1-3 | Results are at their peak. Wrinkles are smoothed, skin looks refreshed. |
| Months 3-4 | Gradual return of muscle movement. Lines start to reappear. Time for your next treatment. |
How Long Does Botox Last?
Botox results typically last 3-4 months for most patients and most treatment areas. However, several factors affect duration:
- Treatment history: First-time patients often see results fade closer to 2-3 months. With regular treatments, muscles become "trained" and results can last 4-6 months.
- Treatment area: Areas with strong, frequently used muscles (like the masseter) may metabolize Botox faster. The lip flip lasts only 2-3 months due to constant lip movement.
- Metabolism: Patients with faster metabolisms tend to process Botox more quickly. Very active individuals and athletes may notice shorter duration.
- Dosage: Higher doses within the safe range generally last longer. Under-dosing is a common reason results seem to wear off quickly.
- Injector technique: Precise placement into the correct muscle depth and location directly impacts how long results last.
Pro Tip: Don't wait until your Botox has completely worn off before retreating. Scheduling your next appointment when you notice movement starting to return (around the 3-month mark) helps maintain consistent, smooth results.
How Much Does Botox Cost?
Botox is priced per unit, with the average cost being $10-$15 per unit in the United States. Total cost depends on how many units your treatment area requires.
| Treatment |
Units |
Estimated Cost |
| Single area (e.g., forehead) | 10-30 | $200-$400 |
| Full upper face (forehead + crow's feet + frown lines) | 54-103 | $500-$1,000 |
| Masseter / jawline (both sides) | 50-100 | $800-$1,500 |
| Lip flip | 4-6 | $100-$200 |
| Full face + neck | 80-150 | $1,000-$2,000+ |
Pricing varies significantly by geographic location, provider credentials, and practice type. Medical spas generally offer lower prices than dermatologist or plastic surgeon offices, though it's important to prioritize injector experience over price.
Want the Full Cost Breakdown?
See our detailed guide with pricing by area, per-unit costs, regional pricing for 11 cities, and money-saving tips.
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Botox vs Dysport vs Xeomin vs Daxxify vs Jeuveau
Botox is the most well-known neurotoxin, but it's not the only option. There are now five FDA-approved botulinum toxin products for cosmetic use. Here's how they compare:
| Feature |
Botox |
Dysport |
Xeomin |
Jeuveau |
Daxxify |
| Manufacturer |
Allergan (AbbVie) |
Galderma |
Merz |
Evolus |
Revance |
| FDA Approved |
2002 |
2009 |
2011 |
2019 |
2022 |
| Active Ingredient |
OnabotulinumtoxinA |
AbobotulinumtoxinA |
IncobotulinumtoxinA |
PrabotulinumtoxinA |
DaxibotulinumtoxinA |
| Onset |
3-5 days |
2-3 days |
3-5 days |
2-3 days |
3-5 days |
| Duration |
3-4 months |
3-4 months |
3-4 months |
3-4 months |
6-9 months |
| Unit Conversion |
1x (baseline) |
2.5-3x more units |
1:1 with Botox |
1:1 with Botox |
1:1 with Botox |
| Cost Per Unit |
$10-$15 |
$4-$6 |
$8-$12 |
$8-$12 |
$12-$18 |
| Cost Per Session |
$300-$600 |
$300-$600 |
$250-$500 |
$250-$500 |
$500-$900 |
| Spread |
Moderate |
More diffusion |
Less diffusion |
Moderate |
Moderate |
| Complexing Proteins |
Yes |
Yes |
No ("naked" toxin) |
Yes |
Yes (peptide) |
| Loyalty Program |
Alle (Brilliant Distinctions) |
Aspire |
Xperience+ |
Evolus Rewards |
None yet |
| Best For |
All areas; most clinical data |
Larger areas; faster onset |
Patients with antibody concerns |
Cost-conscious cosmetic use |
Longer-lasting results |
Key Takeaway: All five neurotoxins are safe and effective. Botox has the longest track record and most research. Dysport may kick in faster. Xeomin has no complexing proteins, which may reduce antibody formation. Daxxify is the newest option and lasts significantly longer (6-9 months) but costs more per session. Your injector can help determine which is best for your goals.
Botox Side Effects & Safety
Botox has an excellent safety record when administered by a trained, licensed medical professional. Side effects are generally mild and temporary.
Common Side Effects (Mild & Temporary)
- Bruising at injection sites (most common; resolves in 3-7 days)
- Swelling or redness at injection sites (resolves within hours)
- Headache (especially after first treatment; typically mild)
- Tenderness at injection sites (1-2 days)
Uncommon Side Effects
- Eyelid drooping (ptosis) — occurs in about 1-2% of cases; temporary, resolves in 2-6 weeks. Usually caused by Botox migrating from the injection site.
- Asymmetry — one side may respond differently; can be corrected with a touch-up at the 2-week mark.
- Heavy or "frozen" feeling — typically due to higher doses; fades as Botox wears off.
- Flu-like symptoms — rare and mild; resolves within 24-48 hours.
Seek Immediate Medical Attention If: You experience difficulty breathing, swallowing, or speaking; severe muscle weakness; vision problems; or signs of an allergic reaction (hives, swelling of face/throat). These are extremely rare but serious.
Contraindications: Who Should NOT Get Botox
- Pregnant or breastfeeding women
- Patients with a known allergy to botulinum toxin or any ingredients in Botox
- People with neuromuscular disorders (myasthenia gravis, Lambert-Eaton syndrome)
- Patients taking aminoglycoside antibiotics or other drugs that interfere with neuromuscular transmission
- Patients with infection or inflammation at the intended injection site
Botox Aftercare Guide
Following proper aftercare helps ensure the best results and minimizes the risk of side effects.
Do's After Botox
- Stay upright for at least 4 hours after treatment
- Gently exercise the treated muscles (raise eyebrows, smile, frown) for the first hour to help absorption
- Apply a cold compress (not ice directly) if you notice swelling
- Resume normal daily activities and light work immediately
- Sleep on your back the first night if possible
- Stay hydrated and eat normally
Don'ts After Botox
- Don't lie down for 4 hours after treatment
- Don't exercise vigorously for 24 hours (increased blood flow can spread Botox)
- Don't touch, rub, or massage the treated area for 24 hours
- Don't drink alcohol for 24 hours (increases bruising risk)
- Don't take blood thinners (aspirin, ibuprofen, fish oil) for 24 hours
- Don't get facials, chemical peels, or microdermabrasion for 2 weeks
- Don't use saunas, steam rooms, or hot tubs for 24-48 hours
- Don't fly for 24 hours if possible (cabin pressure changes may affect results)
Medical Uses: Botox for Migraines, TMJ & More
While most people know Botox for its cosmetic applications, it has several important FDA-approved medical uses and numerous off-label therapeutic applications.
Botox for Chronic Migraines
FDA-approved since 2010, Botox is a proven treatment for chronic migraines (defined as 15+ headache days per month). The treatment involves 31 injections across 7 specific head and neck areas, totaling approximately 155 units every 12 weeks.
Clinical studies show Botox reduces headache days by 50% or more in a majority of chronic migraine patients. Unlike cosmetic Botox, migraine treatment is often covered by insurance after other treatments have failed.
Botox for TMJ / Bruxism
Masseter Botox (search volume: 74,000/month) has become one of the fastest-growing Botox applications. When injected into the masseter muscles (the jaw muscles used for chewing), Botox:
- Relieves jaw tension and pain from TMJ disorder
- Reduces teeth grinding (bruxism), especially nighttime grinding
- Slims a wide or square jawline for a more V-shaped appearance
- Reduces headaches associated with jaw clenching
Masseter Botox typically requires 25-50 units per side and results last 4-6 months — longer than most cosmetic areas because the treated muscles gradually atrophy with repeated treatments.
Other FDA-Approved Medical Uses
| Condition |
FDA Approved |
How It Works |
| Hyperhidrosis (excessive sweating) | 2004 | Blocks nerve signals that activate sweat glands in underarms, palms, or feet |
| Overactive bladder | 2013 | Relaxes the bladder muscle to reduce urgency and incontinence |
| Cervical dystonia (neck spasms) | 2000 | Relaxes overactive neck muscles that cause abnormal head positions and pain |
| Blepharospasm (eyelid spasms) | 1989 | The original FDA-approved use; relaxes muscles causing uncontrollable blinking |
| Strabismus (crossed eyes) | 1989 | Relaxes the stronger eye muscle to improve alignment |
| Upper limb spasticity | 2010 | Reduces muscle stiffness in elbows, wrists, and fingers after stroke |
Who Is a Good Candidate for Botox?
Botox is suitable for a wide range of patients. You may be a good candidate if:
- You are 18 years or older (the FDA-approved age for cosmetic Botox)
- You have dynamic wrinkles that appear with facial expressions (forehead lines, crow's feet, frown lines)
- You want to prevent wrinkles from forming or deepening (preventive Botox is increasingly popular in patients ages 25-35)
- You suffer from chronic migraines, TMJ/bruxism, or excessive sweating
- You are in good general health without neuromuscular disorders
- You are not pregnant or breastfeeding
- You have realistic expectations — Botox softens wrinkles but doesn't eliminate them entirely or replace surgical options for severe skin laxity
Preventive Botox: More patients in their mid-20s to early 30s are getting "preventive" or "baby" Botox to stop wrinkles before they become permanent. Lower doses (sometimes half the standard amount) are used to maintain natural movement while preventing lines from etching into the skin.
Botox vs Fillers: What's the Difference?
This is one of the most common questions patients ask. While both are injectables, they work in completely different ways and treat different concerns.
| Feature |
Botox |
Dermal Fillers |
| How it works | Relaxes muscles to reduce wrinkles | Adds volume to fill lines and contour |
| Treats | Dynamic wrinkles (forehead, crow's feet, frown lines) | Static wrinkles, volume loss, lip enhancement |
| Active ingredient | Botulinum toxin | Hyaluronic acid, calcium hydroxylapatite, or poly-L-lactic acid |
| Results appear | 3-5 days (full at 14 days) | Immediately |
| Duration | 3-4 months | 6-24 months (depends on filler type) |
| Reversible | Wears off naturally | HA fillers can be dissolved with hyaluronidase |
| Best areas | Upper face (forehead, around eyes) | Mid/lower face (cheeks, lips, nasolabial folds) |
| Cost | $200-$800 per area | $500-$1,500 per syringe |
| Often combined? | Yes — a "liquid facelift" combines Botox for the upper face with fillers for the mid and lower face |
Many patients benefit from both Botox and fillers as part of a comprehensive facial rejuvenation plan. Your injector can recommend the right combination based on your concerns and goals. Learn more about fillers in our Lip Filler vs Lip Flip guide »
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Frequently Asked Questions
What is Botox?
Botox (onabotulinumtoxinA) is an FDA-approved injectable neurotoxin made from a purified protein produced by Clostridium botulinum bacteria. It temporarily relaxes targeted muscles by blocking the nerve signal (acetylcholine) that causes muscle contraction. It is the most popular non-surgical cosmetic procedure in the world, with over 9 million treatments performed annually in the U.S.
How long does Botox last?
Botox typically lasts 3-4 months for cosmetic treatments. First-time patients may notice results fading closer to 2-3 months, while regular patients often see results lasting 4-6 months as the muscles become trained to relax. Results begin to appear within 3-5 days, with full effects visible at 10-14 days.
Does Botox hurt?
Most patients describe Botox injections as a brief pinch or slight sting. The needles used are extremely fine (30-32 gauge), and each injection takes only a few seconds. Topical numbing cream can be applied beforehand for sensitive patients, though most find it unnecessary. The entire treatment session is typically 10-15 minutes.
How much does Botox cost?
Botox costs $10-$15 per unit on average. A single treatment area like the forehead costs $200-$400 (10-30 units), crow's feet cost $200-$400 (12-24 units per side), and masseter Botox costs $400-$800 (25-50 units per side). A full upper face treatment runs $500-$1,000. See our
complete Botox cost guide for detailed pricing by area and location.
Is Botox safe?
Yes, Botox has a strong safety profile when administered by a trained, licensed medical professional. It has been FDA-approved since 2002 for cosmetic use and since 1989 for medical use. Over 100 million vials have been sold worldwide. Serious side effects are extremely rare. The most common side effects are mild and temporary: bruising, swelling, or headache at the injection site.
How many units of Botox do I need?
The number of units depends on the treatment area and individual muscle strength. Common ranges: Forehead lines (10-30 units), Glabella/frown lines (20-25 units), Crow's feet (12-24 units per side), Lip flip (4-6 units), Masseter/jawline (25-50 units per side), Bunny lines (5-10 units). Your injector will assess your facial anatomy and recommend a personalized dosing plan.
What is the difference between Botox and fillers?
Botox and dermal fillers are both injectable treatments but work very differently. Botox relaxes muscles that cause wrinkles (dynamic wrinkles from facial expressions), while fillers add volume to fill in lines, restore lost volume, and sculpt facial contours. Botox is best for forehead lines, crow's feet, and frown lines. Fillers are best for nasolabial folds, lip augmentation, and cheek volume. They are often used together for comprehensive facial rejuvenation.
How often should I get Botox?
Most patients get Botox every 3-4 months to maintain results. Some patients who have been getting regular treatments for years may be able to extend to every 5-6 months as their muscles become trained. It is important not to get treatments too frequently (more often than every 3 months) to avoid developing antibodies that could reduce effectiveness.
What should I avoid after Botox?
After Botox, avoid lying down for 4 hours, strenuous exercise for 24 hours, touching or rubbing the treated area for 24 hours, alcohol for 24 hours, blood-thinning medications (aspirin, ibuprofen) for 24 hours, facials or facial massages for 2 weeks, saunas and hot tubs for 24-48 hours, and exposure to extreme heat. You can resume normal daily activities immediately.
Can Botox be used for migraines?
Yes, Botox was FDA-approved for chronic migraine treatment in 2010. It is administered as 31 injections across 7 head and neck areas every 12 weeks. Clinical studies show it reduces headache days by 50% or more in a majority of chronic migraine sufferers. Unlike cosmetic Botox, migraine Botox treatment requires approximately 155 units per session and is often covered by insurance.
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